The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company\u2019s strengths, weaknesses, opportunities and threats.\u00a0 Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company\u2019s goals and objectives.<\/p>\n
Outcome Met by Completing This Assignment<\/strong><\/p>\n Instructions:<\/strong><\/p>\n You recently graduated with a bachelor’s degree in business.\u00a0 You are a new hire at Silver Airways and your manager has asked you to assist him\u00a0with building a\u00a0Strategic Plan to reach the goal of merging with an airline carrier serving the Northeast US<\/u>.\u00a0 Using the course materials (weeks 1 \u2013 3) and research on Silver Airways, you will create a SWOT table and conduct a SWOT analysis on the current state of Silver Airways to determine its Strengths, Weaknesses, Opportunities, and Threats.\u00a0 You will then identify goals, explain these goals and identify and explain objectives for each goal.<\/p>\n Your manager has provided you with the following information about Silver Airways.<\/p>\n Silver Airways recently announced its purchase of Seaborne Airlines that is based in Puerto Rico.\u00a0 Expanding its flight routes within the Caribbean, makes the company the highest volume airline to the Bahamas and the Caribbean from Florida.\u00a0 In addition to its Bahama and Caribbean flights, Silver Airways serves the Southeast and a few Northeast states.\u00a0<\/em><\/p>\n In answering the requirements, you will support the reasoning and conclusions made, which means you will explain \u2018why and how\u2019 rather than relying on making statements. This is a most important requirement so do not overlook it.<\/p>\n Research<\/strong><\/p>\n Review the links below to learn more about each airline, the merged map of flights, and the strategic plan that led to the merger.\u00a0 Note that specific information about Seaborne Airlines may not be relevant to answering the questions below.\n<\/p>\n You may do additional research related to Silver Airways.\u00a0 Make sure to take notes and do not take the research lightly as the more research you do the more you will understand Silver Airways and the better the SWOT analysis will be.<\/p>\n Note:<\/strong> \u00a0Your report is based on the results of the research performed and not on any prepared documentation or website with SWOT information.\u00a0 What this means is that you will research and draw your own conclusions that are supported by the research and the course materials rather than the use any source material that puts together a SWOT, goals or objectives whether from the Internet, for-pay websites or any pre-prepared document, video or source material.\u00a0 A zero will be earned for not doing your own analysis<\/u>.<\/p>\n How to Set Up the Paper<\/strong><\/p>\n Create a Word or Rich Text Format (RTF) document that is double spaced.\u00a0 Use 12-point font.\u00a0\u00a0The final product will be 4-5 pages in length excluding the title page and reference page. \u00a0Write clearly and concisely.\u00a0<\/p>\n Create a title page that provides a title, your name, the course number and section number and instructor’s name.<\/p>\n Use the following headings and instructions to complete the project:<\/p>\n Introduction<\/strong><\/p>\n SWOT Table<\/strong><\/p>\n Strengths<\/strong><\/p>\n Weaknesses<\/strong><\/p>\n Opportunities<\/strong><\/p>\n Threats<\/strong><\/p>\n SWOT Analysis:\u00a0 Silver Airways<\/strong>\n<\/p>\n Goals and Objectives<\/strong><\/p>\n This framework must have the following items.\u00a0<\/em><\/p>\n STRATEGIC GOAL 1<\/strong><\/p>\n Identification and explanation<\/u> of Strategic Goal 1 \u2013 Provided by the student<\/p>\n Strategic Objectives:\u00a0 Students will define and discuss<\/u> at least two objectives to drive the Strategic Goal<\/p>\n STRATEGIC GOAL 2<\/strong><\/p>\n Identification and explanation<\/u> of Strategic Goal 2 \u2013 Provided by the student<\/p>\n Strategic Objectives:\u00a0 Students will define and discuss<\/u> at least two objectives to drive the Strategic Goal<\/p>\n STRATEGIC GOAL 3<\/strong><\/p>\n Identification and explanation<\/u> of Strategic Goal 3 \u2013 Provided by the student<\/p>\n Strategic Objectives:\u00a0 Students will define and discuss<\/u> at least two objectives to drive the Strategic Goal<\/p>\n Conclusion<\/strong><\/p>\n References \u00a0\u00a0<\/strong>\u00a0<\/p>\n Review the Paper<\/strong>\u00a0<\/p>\n Read the paper to ensure all required elements are present.<\/p>\n The following are specific requirements that you will follow.\u00a0 Use the checklist to mark off that you have followed each specific requirement.\u00a0\u00a0<\/p>\n Checklist<\/strong><\/p>\n Specific Project Requirements<\/strong><\/p>\n Proofread your paper<\/p>\n Read and use the grading rubric while completing the paper to ensure all requirements are met that will lead to the highest possible grade.\u00a0<\/p>\n\n
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