Your assignment must follow these formatting requirements:<\/p>\n
- \n
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.<\/li>\n
- Include a cover page containing the title of the assignment, the student\u2019s name, the professor\u2019s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.<\/li>\n<\/ul>\n
The specific course learning outcomes associated with this assignment are:<\/p>\n
- \n
- Examine the marketing research process and market segmentation strategies in the health care industry.<\/li>\n
- Integrate the SWOT Analysis into viable recommendations to meet the health care services organization\u2019s operating requirements.<\/li>\n
- Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.<\/li>\n
- Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.<\/li>\n
- Explain the impact that the population and societal, competitive, and financial forces have on health care services.<\/li>\n
- Use technology and information resources to research issues in health services strategic marketing.<\/li>\n
- Write clearly and concisely about health services strategic marketing using proper writing mechanics.<\/li>\n<\/ul>\n
Grading for this assignment will be based on answer quality, logic \/ organization of the paper, and language and writing skills, using the following rubric found here<\/a><\/p><\/p>\n \n
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