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BM35S : Marketing Management<\/p>\n

Question 1\u00a0<\/p>\n

When consumers share a strong need that cannot be satisfied by an existing product, it is called _____ demand.<\/p>\n

negative<\/p>\n

latent<\/p>\n

declining<\/p>\n

irregular<\/p>\n

<\/p>\n

Question 2<\/p>\n

When demand is __________, it implies that more customers would like to buy the product than can be satisfied.<\/p>\n

latent<\/p>\n

irregular<\/p>\n

overfull<\/p>\n

full<\/p>\n

<\/p>\n

Question 3<\/p>\n

\u00a0A __________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.<\/p>\n

fad<\/p>\n

fashion<\/p>\n

trend<\/p>\n

megatrend<\/p>\n

<\/p>\n

Question 4<\/p>\n

Which of the following would be the best illustration of a secondary belief or value?<\/p>\n

Belief in work<\/p>\n

Belief in giving to charity<\/p>\n

Belief in getting married<\/p>\n

Belief in getting married early<\/p>\n

<\/p>\n

Question 5<\/p>\n

Total customer satisfaction is measured based on the relationship of:<\/p>\n

expected value and total customer benefit.<\/p>\n

perceived performance and expectation.<\/p>\n

advertised outcomes and real outcomes.<\/p>\n

past experience and present experience.<\/p>\n

<\/p>\n

Question 6<\/p>\n

Identify the four pillars of brand equity, according to BrandAsset Valuator model.<\/p>\n

Relevance, performance, bonding, and advantage<\/p>\n

Presence, performance, advantage, and bonding<\/p>\n

Energized differentiation, relevance, esteem, and knowledge<\/p>\n

Brand salience, brand feelings, brand imagery, and brand performance<\/p>\n

<\/p>\n

Question 7<\/p>\n

The __________ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.<\/p>\n

bypass<\/p>\n

flank<\/p>\n

frontal<\/p>\n

guerrilla<\/p>\n

<\/p>\n

Question 8<\/p>\n

__________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.<\/p>\n

Mass customization<\/p>\n

Reverse engineering<\/p>\n

Interoperability<\/p>\n

Backward compatibility<\/p>\n

<\/p>\n

Question 9<\/p>\n

Costs that do not vary with production levels or sales revenue are known as _____ costs.<\/p>\n

overhead<\/p>\n

variable<\/p>\n

average<\/p>\n

opportunity<\/p>\n

<\/p>\n

Question 10<\/p>\n

Which of the following is a form of mass communications channel?<\/p>\n

Interactive marketing<\/p>\n

Personal selling<\/p>\n

Public relations<\/p>\n

Word-of-mouth marketing<\/p>\n

<\/p>\n

<\/p>\n \n

\"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code \"Newclient\"<\/h5>\n\"\"<\/a>\n\n","protected":false},"excerpt":{"rendered":"

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