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{"id":167447,"date":"2021-10-09T12:39:46","date_gmt":"2021-10-09T12:39:46","guid":{"rendered":"https:\/\/nursingwritershelp.com\/?p=167447"},"modified":"2021-10-09T12:39:46","modified_gmt":"2021-10-09T12:39:46","slug":"3350-7","status":"publish","type":"post","link":"https:\/\/nursingwritershelp.com\/3350-7\/","title":{"rendered":"3350"},"content":{"rendered":"BM35S : Marketing Management<\/p>\n
Question 1\u00a0<\/p>\n
When consumers share a strong need that cannot be satisfied by an existing product, it is called _____ demand.<\/p>\n
negative<\/p>\n
latent<\/p>\n
declining<\/p>\n
irregular<\/p>\n
<\/p>\n
Question 2<\/p>\n
When demand is __________, it implies that more customers would like to buy the product than can be satisfied.<\/p>\n
latent<\/p>\n
irregular<\/p>\n
overfull<\/p>\n
full<\/p>\n
<\/p>\n
Question 3<\/p>\n
\u00a0A __________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.<\/p>\n
fad<\/p>\n
fashion<\/p>\n
trend<\/p>\n
megatrend<\/p>\n
<\/p>\n
Question 4<\/p>\n
Which of the following would be the best illustration of a secondary belief or value?<\/p>\n
Belief in work<\/p>\n
Belief in giving to charity<\/p>\n
Belief in getting married<\/p>\n
Belief in getting married early<\/p>\n
<\/p>\n
Question 5<\/p>\n
Total customer satisfaction is measured based on the relationship of:<\/p>\n
expected value and total customer benefit.<\/p>\n
perceived performance and expectation.<\/p>\n
advertised outcomes and real outcomes.<\/p>\n
past experience and present experience.<\/p>\n
<\/p>\n
Question 6<\/p>\n
Identify the four pillars of brand equity, according to BrandAsset Valuator model.<\/p>\n
Relevance, performance, bonding, and advantage<\/p>\n
Presence, performance, advantage, and bonding<\/p>\n
Energized differentiation, relevance, esteem, and knowledge<\/p>\n
Brand salience, brand feelings, brand imagery, and brand performance<\/p>\n
<\/p>\n
Question 7<\/p>\n
The __________ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.<\/p>\n
bypass<\/p>\n
flank<\/p>\n
frontal<\/p>\n
guerrilla<\/p>\n
<\/p>\n
Question 8<\/p>\n
__________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.<\/p>\n
Mass customization<\/p>\n
Reverse engineering<\/p>\n
Interoperability<\/p>\n
Backward compatibility<\/p>\n
<\/p>\n
Question 9<\/p>\n
Costs that do not vary with production levels or sales revenue are known as _____ costs.<\/p>\n
overhead<\/p>\n
variable<\/p>\n
average<\/p>\n
opportunity<\/p>\n
<\/p>\n
Question 10<\/p>\n
Which of the following is a form of mass communications channel?<\/p>\n
Interactive marketing<\/p>\n
Personal selling<\/p>\n
Public relations<\/p>\n
Word-of-mouth marketing<\/p>\n
<\/p>\n
<\/p>\n \n