e Week 9 and worth 240 points <\/p>\n
<\/p>\n
Select one (1) of the following categories of products to research: sports apparel, automobiles, home <\/p>\n
furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected <\/p>\n
product category. Take note of the leading companies in this product group, as well as the types of <\/p>\n
marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the <\/p>\n
product group use. <\/p>\n
<\/p>\n
Write a six to eight (6-8) page paper in which you: <\/p>\n
1. Compare and contrast the promotional strategies used by two (2) different companies for a <\/p>\n
similar product within the category that you selected. <\/p>\n
2. Recommend two (2) ways in which a company within the selected product group could use <\/p>\n
marketing information to differentiate itself in the marketplace to gain an advantage over its <\/p>\n
competitors. Provide a rationale to support your recommendations. <\/p>\n
3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the <\/p>\n
short and long term for the product group that you selected. Provide a rationale for your <\/p>\n
response. <\/p>\n
4. Analyze the strategic manner in which the leading company in this product group has made its <\/p>\n
pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions <\/p>\n
that other companies within the same product group may take in order to differentiate themselves <\/p>\n
and gain a competitive advantage. Provide a rationale for your response. <\/p>\n
5. Determine the most effective advertising medium for a company in the selected product category. <\/p>\n
Support your response with two (2) examples of the effectiveness of the chosen medium. <\/p>\n
6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not <\/p>\n
qualify as an academic resource. <\/p>\n
<\/p>\n
Your assignment must follow these formatting requirements: <\/p>\n
\uf0b7 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all <\/p>\n
sides; citations and references must follow APA or school-specific format. Check with your <\/p>\n
professor for any additional instructions. <\/p>\n
\uf0b7 Include a cover page containing the title of the assignment, the student\u2019s name, the professor\u2019s <\/p>\n
name, the course title, and the date. The cover page and the reference page are not included in <\/p>\n
the required assignment page length. <\/p>\n
<\/p>\n
The specific course learning outcomes associated with this assignment are: <\/p>\n
\uf0b7 Apply the core marketing concepts and marketing orientation to develop viable marketing <\/p>\n
strategies that fit a variety of market environments, domestic and international. <\/p>\n
\uf0b7 Analyze information technology applications and the application of decision support systems to <\/p>\n
gain a competitive advantage and more effectively control operations. <\/p>\n
\uf0b7 Use technology and information resources to research issues in contemporary business. <\/p>\n
\uf0b7 Write clearly and concisely about contemporary business using proper writing mechanics. <\/p>\n
<\/p>\n<\/div>\n \n
e Week 9 and worth 240 points Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"yoast_head":"\n