Use the Capstone Project Case Study to conduct a market analysis. In your market analysis, identify the segments (potential patients, physicians, etc.) and provide a summary of your findings.
Develop a written report of your market analysis. Include a visual diagram of your overall market analysis use of strategic thinking maps (see the links) as a tool to assist with the different facets of the strategic planning process.
https://www.clearpointstrategy.com/complete-strategy-map-template-examples/
https://www.smartdraw.com/strategy-map/
The map is to be used as a supplement for your written market analysis. The market analysis produced will be used in the final submission of your Capstone Project.
- Your well-written market analysis should meet the following requirements:
- Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages.
- Utilize headings to organize the content.
- Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.
- Include a minimum of four scholarly references with associated in-text citations.
Requirements:
- Your paper should be 3-4 double-spaced, not counting the required title and reference pages. Including introduction and conclusion
- Please include minimum of four scholarly sources to support your positions, claims, and observations.
- Remember, you must support your thinking/opinions and prior knowledge with references.
- In-text citation used throughout the assignment and APA-formatted reference list.
- Please no plagiarism and sources should not be older than 5 years.
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