For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

1. An introduction of the organization
2. A mission and vision statement
3. A SWOT analysis identifying the organizational competencies and strategic advantages
4. Identification of the consumer, key stakeholders, and market
5. A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
6. Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.

Requirements:

• Your presentation should be 10-15 slides in length, excluding the title and reference slides which must be included.
• The presentation must be submitted as a PowerPoint file (.ppt) – do not submit as a PDF or Word file.
• Each slide must provide detailed speakers notes – a minimum of 100 words per slide.
• Integrate concepts, terms, and theories from the readings and module content.
• You need to cite at least 10 sources for this assignment, outside of the textbook. Six of these sources must come from academic journals. The CSU-Global Library (Links to an external site.)Links to an external site. is a great place to find resources. Your paper must be formatted according to CSU-Global Guide to Writing and APA Requirements. (Links to an external site.)Links to an external site.

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