Authors’ conclusions
October 19, 2021Write a four to six (4-6) page paper in which you: Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
October 19, 2021Option A: Write a letter on a current economic or political topic related directly to nursing. Address your letter to the appropriate person – You need to write to a person who is in a position to do something about the problem. For example, you should not write to the President to address a healthcare issue that needs to be passed in congress. You would want to address the correct Senator or representative from your state who will be voting on the issue. This is a professional letter, so letter form, grammar and punctuation is graded, too. This could be to a congressman or woman or to other legislators, to big business or corporations. Remember, there must be a close nursing link to write this letter. You might want to look at a professional organization website in order to look for options.
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