Online class ( MKT-301 – Principles of Marketing )
September 29, 2021
FIX MY MISTAKE MARKETING
September 29, 2021

Read the attached .pdf file.  Although the file seems long, there are many graphs and charts that take up the pages.   Focus on the executive summary and the recommendations on page 26.

Answer the following.  Minimum word count is 300.  

1.  In your own words, summarize the findings of the report – what is this report really saying?  

2.  Connect two concepts from your textbook (Chapters 1-6) that either support or dispute the findings and recommendations in this report.  Name and define each concept, then discuss whether it supports or disputes the report.  Give page numbers.

3.  What was most interesting about this report for you personally?  Do you relate to it either professionally or as a consumer?

 
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