Assignment 1: Discussion—Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
By Saturday, July 5, 2014, post your response to the appropriate Discussion Area. Through Wednesday, July 9, 2014, review and comment on at least two peers’ responses. Do the following when responding to your peers:
General Distributors, Inc. (n.d.) Import beers. Retrieved from http://www.generaldistributors.com/index.php?
option=com_content&view=article&id=16&Itemid=37
Assignment 1 Grading Criteria |
Maximum Points
|
Initial response:
|
16
|
Discussion response and participation:
|
16
|
Writing:
|
8
|
Total: |
40
|
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