Each answer has to be at least 300 words,  

1. Are brand extensions an important brand-growth strategy or can they endanger brands?

   ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

2. Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product or service. Defend your answer.

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

3. Should channel images be consistent with brand images? Why or why not?

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

4. Is TV advertising still the most powerful advertising medium or has it faded in importance?

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.

5. Is the key to developing an effective sales force selection or training? Explain your choice.

ADVICE: Defend your answer by providing appropriate resource and research data. Don’t just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section