Importance of customer service in hospitality industry

Paper instructions:
Must include financial data including costs and benefits of customer service.

Outline:
Importance of Customer Service in Hotels
? Full service vs. Select Service differences
? Explain different needs
? How to fulfil needs of hotel
? Training employees
? Making sure staff is knowledgeable and consistent
? Quality over quantity
? AIDed Value
? Sale growth
? Ritz Carlton
? How their system works
? Their focus and success
? Positive Effects on Business
? Marriott, other examples
? Yelp reviews vs. Personal Experiences
? Effects
? Revenue
? Charts, graphs showing relationships

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