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Case study questions
1. In which stage(s) of the consumer decision?making process may QR codes be of particular relevance?
2. Do you see a marketing opportunity for QR codes in the services sector? Explain why or why not, and illustrate your
answer by using examples from the services sector such as retail, financial services, health services, public sector utilise
and transport. .
3. The case study offers examples of how QR codes can bypass multiple layers of distribution and support marketing .
Specific to the services sector what are some potential advantages of this?
4. How may QR codes affect consumers’ perceived risk of products within the services sector?
5. Which other forms of interactive content and/or information may be developed to support service operations and
customer satisfaction in the future?

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