Mini Case Study # 2:
Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
product
price
place
promotion
This assignment should require 2 – 4 pages of text (including cover and reference pages). References must be taken from the class, or UMUC online library.
Written projects must:
90–100 |
Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments. |
P.s. let me know if you need the long in information for the library references
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