1. When developing communications for the general public, based on the Four-Channel model of communication, who is the most important element in the system? Explain your answer.

   Your response must be at least 250 words in length.

2. Please ensure the following textbook is used in the answer: Sellnow, T. L., & Seeger, M. W. (2013). Theorizing crisis communication. London, England: Wiley-Blackwell.

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