Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

You plan to hold a weekly breakfast meeting with your team of strategic planners to practice assessing an industry. For the upcoming week’s breakfast meeting, you told your team that they should be prepared to discuss the business environment or industry analysis of the home video rental industry.

• Identify the major players in the industry, and how they are each currently competing.
• Discuss at least 3 current issues that this industry faces; they could be favorable or unfavorable to the industry
• Describe which of the major competitors has the best chance of survival, given the issues identified; describe disadvantages to other players.