A. When engaged in program planning, it is essential that health educators use an evidence-based planning model. By doing so, health educators are able to ensure that they are appropriately addressing their target population needs. Additionally, by using evidence-based approaches, health educators are able to align health communication campaign goals and objectives to promote positive health behavior.
For this Assignment, review program planning models explored in the earlier courses throughout your health education program. Then, reflect on and select which program planning model might be most appropriate for your health communication campaign.
The Assignment: (2–3 pages)
For this Assignment, review the Community Toolbox article provided in this week’s resources. Then, consider how you might develop a press release for your health communication campaign.The Assignment: (1–2 pages)
National Cancer Institute. (n.d.).
Pink book: Making health communication programs work. Bethesda, MD: National Cancer Institute, Office of Communications.
- “Stage 3: Implementing the Program” (pp. 91–105)
Making health communication programs work. Retrieved from:
http://www.cancer.gov
Community Tool Box. (2013). Section 3: Preparing press releases. In (Author), Promoting interest and participation in initiatives. Retrieved from
http://ctb.ku.edu/en/table-of-contents/participati…
Wymer, W. (2011). Developing more effective social marketing strategies.
Journal of Social Marketing, 1(1), 17–31.
Note: Retrieved from Walden Library databases.
My choice of health communication campaign would be the prevention campaign against HIV/AIDS, through the mass media. The campaign will help people have an increase in knowledge about sex, change of sexual behaviors, improve in risk perception, as well as criticism of hypothetically risky social norms. The campaign aims to utilize television, radio, as well as other ideally means a fragment of the multi-level exertions.
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