1. Identify your message. Develop the key message(s) (part one research) you want the audience to absorb. Specify what action you want viewers to take after seeing the PSA.  ( I have attached the part one file)

2. Identify your audience. Clarify whom the PSA’s main message is intended. Your research from part one of the project will help you understand what this audience cares about can help target your message and final product. 

3. Determine the “hook.” A hook is a message that grabs someone’s attention. A powerful hook will substantially increase the number of people who do what you ask them to do. 

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