Stop and Shop-Scan IT

Read Case 12-1 “Stop and Shop-Scan IT!” and then answer the following questions.

What is the benefit of the Scan It! data to Stop & Shop?

What are some disadvantages, please be specific? 

How would you as the President of an organization assess the level of maturity of Stop & Shop’s use of analytics? 

What concerns might shoppers have about their privacy?

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