Research: Understanding The Marketing Environment (MKT 301)
To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.
Using the industry of the product/service you chose in your Discussion assignment, complete the following:
Industry Research
Product Type is: BULLETPROOF VEST
– Introduction
-Financial Environmental Factors
– Interior Environmental Factors
– Exterior Environmental Factors
-COnclusion
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person.
See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged.
Use the attached APA-formatted template (MKT301 Case1) to create your submission.
Your submission will include:
Reference:
Youtube (2014) Value Propositions Canvas Explained. Retrieved from https://www.youtube.com/watch?v=m6wTQPZV2VY
Hi there! Click one of our representatives below and we will get back to you as soon as possible.