Health Services Strategic Marketing Wk 3 Discussion 2

“Brand Portfolio Molecule” and “Brand Report Card”

• Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
• Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

****This is a discussion, NOT a paper. Need 2 strong paragraphs and references.****

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