Health Services Strategic Marketing Discussion 2 Wk 2

“Market Expansion and Drivers Management”

• Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response.
• Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization.

***This is a discussion, NOT a paper. Need 2 strong paragraphs and references.***

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"